With the baby boomer generation quickly approaching retirement, the face of the workforce is about to change dramatically, and many employers are not prepared. A recent survey by Manpower shows that only 21% of companies have developed incentives to keep these valuable employees in the workforce.

Senior employees “approaching retirement are simply looking for different things than younger ones,” as Sara Birkman-Fink, President and CEO of Birkman International, an executive development firm, points out.

Older employees have well-established patterns and work styles, and are looking for sales job opportunities to match. Any successful Massachusetts job placement agency needs to realize that at this stage in life, these employees are not relocating to New Hampshire without incentives specifically geared for their age group.

In order to stay competitive and prevent a severe skills drop-off, sales job recruiters must develop personality assessments to determine what will keep a baby boomer in the workforce, and then create benefit packages that reflect these desires.